10 Questions You Should Ask Your Listing Agent/Professional
- Is your real estate representative a real estate agent or a real estate professional? (Do they know the difference?)
- Is your agent/professional a masterful negotiator or will they be out negotiated by another professional and leave your money “on the table”?
- What is your agent’s/professional’s expertise in scripting your home? Are they qualified to create copy that will attract a buyer to your home?
- Who will your listing agent/professional use to create the media photos and video tour for the MLS, Zillow, Trulia, Realtor.com and brochures? An average quality of media is frequently used but is not the most beneficial to you in bringing the best offer and buyer for your home.
- Have they explained how they will market your home through direct mail? (Yes, direct mail still works.)
- Has your listing agent/professional shown you actual copies of their recent print and internet advertising? Have they explained why professional brochures are important to you, the seller?
- Have they shown you the quality of their website and explained how your home will be displayed on that site? Has your listing agent/professional explained to you that 85% of home buyers are beginning their search via the internet? Will their website attract the buyer for your home?
- Will your agent/professional be able to sell your home to other agents and buyers via phone, internet/email, or showings? Your home must be sold twice – first to the buyer’s agent and then to the buyer.
- Is your agent/professional a full-time real estate professional or do they also care for other transactions such as loans, escrows, title? If so, do you want a part-time agent representing the sale of your home?
- Will your agent/professional represent you well in the demographics of the area of your home? Will they relate exceptionally well to agents and buyers who will contact them regarding your home
Please allow Steve Caudill to explain each of these successful listing and sales techniques, and help you see the greatest value and shortest market time! Let The Caudill Team take YOU first class to YOUR real estate destination!